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Rates
2023

Gotham Studios provides full creative, production and post-production services for commercial, corporate and political clients in local and national markets for TV, social media and radio.  We offer end-to-end services from concept through delivery, as well as à-la-carte services as part of a larger team.  Deliverables include 30-second spots, to promo-length spots (5-15 seconds), to mini-documentaries. 

Services include:

  • Pre-production: Conceptualization, branding, logo design, message strategy, script writing, casting, location scouting, set design, small and large-scale shoot planning

  • Production: Shoot in HD/4K, single or multiple-camera shoots, event coverage, b-roll, drone shoots, studio/field/home shoots, green-screen, dolly/gimbal shots, special effects

  • Post-production:  editing, graphics, 2D/3D animation, professional voiceover, stock/custom music, special effects, radio cuts, multiple versions and lengths

Pre-Production

Determining message, planning, writing

Item
Description
Rate
Initial consult
Discuss scope, budget, messaging, schedule
gratis
Creative development
Scripting, conceptualization, story boarding, branding development
$175/hour
Administrative
Shoot planning, scheduling, client meetings.
$100/hour
Graphic design
Logos, templates, animated transitions
$175/hour
Location scouting
Houses, suburbs, city views, landscapes...
$100/hour
Casting
Principals, extras, crowds, diversity
$100/hour

Production

Standard package:  Cameras, rigs, lighting, audio kit and professional camera operator, in high def 1080p or 4K (10 hours portal to portal with 1 hour meal break).

Item
Description
Rate
Director
Responsible for crew, cast, and execution of script and shots in the service of the message.
$1500/day
Camera & Audio
Camera Operator; Audio Technician; Complete 4K Camera Package; Basic Audio Kit; Basic Light Kit; All necessary cables, connectors, monitor, batteries, tripod etc for a full day
$3000-4000/day, depending on market
Grip/Gaffer
Responsible for all lighting design and equipment. Helps set up all equipment.
$900-1200/day, depending on market
Production Assistant
All-purpose personnel, assisting crew and producers.
$400-700/day, depending on market
Teleprompter and Operator
Operator and dual computer system with accessories
$1000-1400/day, depending on market
Makeup artist
With full hair and makeup kit
$800-$1400/day, depending on market
Drone and Operator
Licensed drone pilot
$2000-3000/day, depending on market
On-Screen Talent (volunteer)
Client may provide volunteers to be onscreen. If not, talent will be hired (actors, models, extras).
-
On-Screen Talent (union)
If client is a SAG-AFTRA signatory. Actors, models, extras.
Per SAG/AFTRA contract
On-Screen Talent (non-union)
Actors, models, extras.
Principal: $1000/day, Extras: $200/day
Live camera feed
Anyone on client team can view remotely.
$400
Extra equipment
As needed: Camera dollies, jibs, tracks, gimbels, smoke machines, specialty cameras e.g. GoPros, lighting for large spaces/nighttime
At cost
Production studio
For controlled shots, pure backgrounds, green screen
Depends on size, capability and location
Travel & reimbursables
Travel/hotel/parking, props, hard drives, shipping, location fees
At cost

Post-Production

Client receives 3 reviews at rates below.  Additional reviews at 150% of rates.

Item
Description
Rate
Editing
Includes video editing, color grading, overlaying transitions, titles, photos and graphics; audio sweetening and mixing.
$175/hour
Graphics - standard
2D animations, custom lower-thirds, custom transitions, motion titles, text animation, call-to-action animation, motion tracking, time remapping, masking, rotoscoping
$175/hour
Graphics - complex
Character animation, 3D motion graphics, 3D virtual set, or other special effects
Price depends on scope
Voice-Over
Professionally recorded voice overs from selection of voiceover talents.
$200 casting, $1000 talent & recording
Stock photos
People, locations, diversity
$50 each
Stock footage
People, locations, diversity
$120/clip
Stock music
Universal Production Library
$400/cut
Original music
Original composition to match mood, cues, pacing. Pricing for 30-second spot.
$3,000

Typical
Ranges

Every spot is different and will match your needs, messaging and budget.

 

In general, a 30-second spot with a single-day shoot, showing candidate speaking to camera with some b-roll, plus simple customized animated graphics, will run $20K-$40. 

 

A more involved production, including multiple shoot days, more b-roll including rallies, crowds, drone shots, extras casting, locations with fees and props, more complex graphics, or multiple versions, will be in the $40-$75K range. 

 

We’re happy to discuss your needs and see how we can realize your vision.  

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