Rates
2023
Gotham Studios provides full creative, production and post-production services for commercial, corporate and political clients in local and national markets for TV, social media and radio. We offer end-to-end services from concept through delivery, as well as à-la-carte services as part of a larger team. Deliverables include 30-second spots, to promo-length spots (5-15 seconds), to mini-documentaries.
Services include:
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Pre-production: Conceptualization, branding, logo design, message strategy, script writing, casting, location scouting, set design, small and large-scale shoot planning
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Production: Shoot in HD/4K, single or multiple-camera shoots, event coverage, b-roll, drone shoots, studio/field/home shoots, green-screen, dolly/gimbal shots, special effects
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Post-production: editing, graphics, 2D/3D animation, professional voiceover, stock/custom music, special effects, radio cuts, multiple versions and lengths
Pre-Production
Determining message, planning, writing
Item | Description | Rate | |
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Initial consult | Discuss scope, budget, messaging, schedule | gratis | |
Creative development | Scripting, conceptualization, story boarding, branding development | $175/hour | |
Administrative | Shoot planning, scheduling, client meetings. | $100/hour | |
Graphic design | Logos, templates, animated transitions | $175/hour | |
Location scouting | Houses, suburbs, city views, landscapes... | $100/hour | |
Casting | Principals, extras, crowds, diversity | $100/hour |
Production
Standard package: Cameras, rigs, lighting, audio kit and professional camera operator, in high def 1080p or 4K (10 hours portal to portal with 1 hour meal break).
Item | Description | Rate | |
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Director | Responsible for crew, cast, and execution of script and shots in the service of the message. | $1500/day | |
Camera & Audio | Camera Operator; Audio Technician; Complete 4K Camera Package; Basic Audio Kit; Basic Light Kit; All necessary cables, connectors, monitor, batteries, tripod etc for a full day | $3000-4000/day, depending on market | |
Grip/Gaffer | Responsible for all lighting design and equipment. Helps set up all equipment. | $900-1200/day, depending on market | |
Production Assistant | All-purpose personnel, assisting crew and producers. | $400-700/day, depending on market | |
Teleprompter and Operator | Operator and dual computer system with accessories | $1000-1400/day, depending on market | |
Makeup artist | With full hair and makeup kit | $800-$1400/day, depending on market | |
Drone and Operator | Licensed drone pilot | $2000-3000/day, depending on market | |
On-Screen Talent (volunteer) | Client may provide volunteers to be onscreen. If not, talent will be hired (actors, models, extras). | - | |
On-Screen Talent (union) | If client is a SAG-AFTRA signatory. Actors, models, extras. | Per SAG/AFTRA contract | |
On-Screen Talent (non-union) | Actors, models, extras. | Principal: $1000/day, Extras: $200/day | |
Live camera feed | Anyone on client team can view remotely. | $400 | |
Extra equipment | As needed: Camera dollies, jibs, tracks, gimbels, smoke machines, specialty cameras e.g. GoPros, lighting for large spaces/nighttime | At cost | |
Production studio | For controlled shots, pure backgrounds, green screen | Depends on size, capability and location | |
Travel & reimbursables | Travel/hotel/parking, props, hard drives, shipping, location fees | At cost |
Post-Production
Client receives 3 reviews at rates below. Additional reviews at 150% of rates.
Item | Description | Rate | |
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Editing | Includes video editing, color grading, overlaying transitions, titles, photos and graphics; audio sweetening and mixing. | $175/hour | |
Graphics - standard | 2D animations, custom lower-thirds, custom transitions, motion titles, text animation, call-to-action animation, motion tracking, time remapping, masking, rotoscoping | $175/hour | |
Graphics - complex | Character animation, 3D motion graphics, 3D virtual set, or other special effects | Price depends on scope | |
Voice-Over | Professionally recorded voice overs from selection of voiceover talents. | $200 casting, $1000 talent & recording | |
Stock photos | People, locations, diversity | $50 each | |
Stock footage | People, locations, diversity | $120/clip | |
Stock music | Universal Production Library | $400/cut | |
Original music | Original composition to match mood, cues, pacing. Pricing for 30-second spot. | $3,000 |
Typical
Ranges
Every spot is different and will match your needs, messaging and budget.
In general, a 30-second spot with a single-day shoot, showing candidate speaking to camera with some b-roll, plus simple customized animated graphics, will run $20K-$40.
A more involved production, including multiple shoot days, more b-roll including rallies, crowds, drone shots, extras casting, locations with fees and props, more complex graphics, or multiple versions, will be in the $40-$75K range.
We’re happy to discuss your needs and see how we can realize your vision.